Atomik Business Owners have a multitude of uses from a research perspective. Whether you’re looking to decipher business confidence, the economic outlook or the changing trends in the workforce, we have a diverse panel of business people spread across the UK and internationally that can help. Business owners also have a distinct media appeal, with several specialist publications constantly on the lookout for news.
Why Business Owners?
- Business owners give the most insight on the state of the economy and contemporary business procedures.
- The B2B market welcomes new products and services continuously, and understanding current business processes is key to developing a comprehensive view of the market.
- Business owners frequently grab media attention and there are several specialist publications online, in print and in the broadcast industry which are always on the lookout for news.
National publications have an obligation to publish business-related news, with dedicated output on a daily basis to be filled with research-related content. There are also several national publications with a unanimously business outlook, allowing brands to reach their desired audience with ease.
Broadcast media channels are always on the lookout for business-related news. In many instances, the study results will be specialised, leaving further scope for the business commissioning the research to get involved and heighten the PR reach.
There is a proliferation of specialist business sites on the web which are a magnet for research such as this. The online arms of broadcast and print firms also lap up business research, giving it additional reach.
TV News channels, talk shows, current affairs and investigative programs often use research to form editorial angles. This also allows experts from commissioning groups to get involved in the discussion, extending the PR reach.
Atomik Research – the creative market research people – has a strong PR and marketing background which enables us to formulate specialist PR surveys that provide vital news links for strong editorial features.
Become a panel member
Are you a business owner who would be interested in contributing to bespoke research projects?
We are always on the lookout for new members to add to our diverse and growing panel. There are ample opportunities to contribute to cutting-edge research. Rather than sit back and watch the news, you can be part of it by contributing to tailored projects on issues relating to your age, gender and demographic.