Atomik Car Owners is a growing demographic with a specialist appeal on the media wires. It is estimated that car ownership could reach 44 million by 2020 in Britain, and it will become increasingly important for manufacturers and service providers to keep up with modern trends in regards to preferences and expectations. As the number of car owners grows, media interest on the matter has peaked in parallel, making car news increasingly mainstream.
Why Car Owners?
- Car owners are a growing demographic sharing many common interests.
- There are many media types catering to the car owning niche, providing a springboard for any news generated.
- National and mainstream media outlets are increasingly looking for news based on the car owning demographic.
The car market is unrivalled in regards to its media coverage. There has been a proliferation of specialist print publications based on the motor industry, and mainstream media is always on the lookout for car-related news.
Car news is a magnet for broadcast channels. The in-car radio market makes up a large proportion of the listening demographic and drive-time programmes are always on the lookout for news that will appeal to their audiences.
Car owners commonly head online to keep up-to-date with the latest developments and for trends in the market. With numerous media outlets on-hand which cater for this demographic, marrying research-based news with an intended online audience is a seamless task.
There is a multitude of TV channels that are always on the lookout for car-related research. From car-specific programmes to generic lifestyle channels, car research can often be sold in to television with the greatest of ease.
Atomik Research – the creative market research people – has a strong PR and marketing background which enables us to formulate specialist PR surveys that provide vital news links for strong editorial features.
Become a panel member
Are you a car owner who would be interested in contributing to bespoke research projects?
We are always on the lookout for new members to add to our diverse and growing panel. There are ample opportunities to contribute to cutting-edge research. Rather than sit back and watch the news, you can be part of it by contributing to tailored projects on issues relating to your age, gender and demographic.