Atomik Home Owners are a fascinating panel, full of insight and open to answering questions on near enough anything. There are about 25 million homes in the UK, of which seven out of ten are owner-occupied. This represents a huge demographic, particularly from a consumption perspective, with home owners a target audience for a multitude of brands, from DIY products to insurance firms.
Why Home Owners?
- Home owners are consumers of just about everything. This makes them a fascinatingly interesting panel to survey from a brand perspective.
- Home owners are openly opinionated, leading to clear cut trends and interesting panel results.
- Home owners represent a huge demographic of society, with some 25 million houses occupied in the UK alone.
Ever since the first newspaper was delivered through post-boxes, national media has lapped up content on home owners. Housing is a regular feature on national news wires as it gives a good indication on the overall economic outlook, as well as striking an air of familiarity with readers, watchers or listeners.
Almost two-thirds (63%) of radio listening takes place in the home, which makes it a regular feature on programmes. Not only does home-related research make for great news content, but it is also good as a longer feature which acts as a gateway for brands to establish their name as a thought leader.
There is a plethora of online publications which are always on the lookout for home-related content. Thanks to the wide scope of research targeting home owners, the results from the studies are often varied and make for great headlines which are quickly picked up by media on the internet.
Television is consumed primary in the home, and as such, research relating to home owners is well picked up by television channels. Along with news programmes, lifestyle shows often look for editorial content in relation to home owners, giving a huge potential reach on the television.
Atomik Research – the creative market research people – has a strong PR and marketing background which enables us to formulate specialist PR surveys that provide vital news links for strong editorial features.
Become a panel member
Are you a home owner who would be interested in contributing to bespoke research projects?
We are always on the lookout for new members to add to our diverse and growing panel. There are ample opportunities to contribute to cutting-edge research. Rather than sit back and watch the news, you can be part of it by contributing to tailored projects on issues relating to your age, gender and demographic.