In 2000, just half of UK adults said that they had a mobile phone – that figure now stands at 94%. That’s according to the Mobile Operators Association, which noted internet usage on mobile phones is also increasing substantially as members of the population look for more functionality on-the-go, whether that be in a professional or personal capacity. Whatever the demographic or reason for use, it goes without saying that mobile phone and tablet owners are a fascinating demographic to survey, and certainly hold a wealth of insight into technologies of the future.
- Telecommunications is an expansive market with unparalleled levels of insight in regards to usage of the technology. Although most of our panel will own a phone, the models and ways in which they use the device are likely to vary substantially.
- Study results in relation to mobile phone owners generate significant interest from the media. Whether it be tech-orientated websites or print magazines, there’s always interest in research on the subject.
- Thanks to the all-encompassing nature of mobile phone owners, national media outlets are also willing to hear the latest trends and developments on the matter.
Mobile phone owners account for 94% of the population and are a growing demographic. National media outlets are always on the lookout for study results which reveal insightful trends, with several print publications specialising in technology and developments in the mobile phone industry.
Broadcast channels are increasingly consumed through mobile devices and stations are always keen to find content in relation to the technology. Mobile phone studies also reveal some of the most insightful results which are media-friendly and particularly captivating from a broadcast perspective.
Online channels are growing increasingly specialised, particularly in relation to technology. There is a wide variety of tech-focussed channels which are always on the lookout for news relating to mobile phone owners.
Mobile phone research has great TV reach, attracting several consumer shows and often hitting news headlines. As it’s such a focal topic the extent of TV coverage for mobile phone research can be significant.
Atomik Research – the creative market research people – has a strong PR and marketing background which enables us to formulate specialist PR surveys that provide vital news links for strong editorial features.
Become a panel member
We are always on the lookout for new members to add to our diverse and growing panel. There are ample opportunities to contribute to cutting-edge research. Rather than sit back and watch the news, you can be part of it by contributing to tailored projects on issues relating to your age, gender and demographic.