Parents are an enthusiastic research group who are always keen to share their opinion. From all ages and backgrounds, our panel of mums and dads offer realms of insight into the challenges of raising children and more. As one of the most powerful consumer groups and magnets for media outlets, parents make the perfect choice from both an analysis and PR perspective.
- Parents are media magnets, with nationals and radio stations always keen to hear mum-related content and several specialist media platforms constantly on the lookout for news.
- Parents are both insightful and opinionated, making some of the most newsworthy study results.
- Parents are open to answering a wide variety of questions, from whether they eat breakfast to the trials and tribulations of raising children.
National publications are always looking for content on parents, particularly the more accessible media platforms. Most tabloid newspapers run news that affects mothers on a daily basis and there are several home and lifestyle magazines which actively look for studies relating to this demographic.
Parents are one of the most targeted audiences for radio stations up and down the country, and research-related content causes quite a stir when generated. Companies behind the research also have a chance to air their opinions on the subject as authors of the report and experts in the field.
Research-based news has massive web appeal, particularly with online arms of newspapers and radio stations. There are several mother-specific publications which both lap up news and distribute it to the desired target audience.
Parents represent a large television viewing demographic, which gives research relating to parents a tremendous reach on the TV. There are various news and lifestyle programmes that are always on the lookout for informative and insightful research on mums and dads, giving these studies a big potential reach.
Atomik Research – the creative market research people – has a strong PR and marketing background which enables us to formulate specialist PR surveys that provide vital news links for strong editorial features.
Become a panel member
Are you a parent who would be interested in contributing to bespoke research projects?
We are always on the lookout for new members to add to our diverse and growing panel. There are ample opportunities to contribute to cutting-edge research. Rather than sit back and watch the news, you can be part of it by contributing to tailored projects on issues relating to your age, gender and demographic.