Atomik Over 50s are one of our most vocal panels and among the country’s most powerful consumer demographics. It is estimated the over 50s hold around 80% of the country’s wealth, making business insight in relation to this research group particularly powerful. From a media perspective, the over 50s are massive consumers of print and radio media, and research relating to this section of society is always in demand.
Why Over 50s?
- Over 50s hold the nation’s purse strings, spending far more on average than any other demographic.
- Over 50s are always happy to answer questions on all manner of topics.
- Over 50s are huge consumers of media, and news relating to this segment is always sought after.
National media are well aware that over 50s make up the lion’s share of their readers, listeners or watchers. News hooks relating to this demographic has a huge appeal, with broadcast stations and broadsheet publications particularly keen to pick up content on this subject matter.
Both regional and national radio outlets count over 50s as one of their main listener bases. Research-based results in relation to this demographic are tremendously powerful over the radio waves, and companies leading the research often have follow-up opportunities which add to the PR reach.
Research-based news has particularly appeal online and many media outlets choose to duplicate news on their online arms. There are also several specialists online media providers which are always on the lookout for news relating to the over 50s.
The over 50 demographic is one of the most popular demographics from a TV perspective. As the primary consumers of television media, research in relation to the over 50s is always well picked up with numerous shows and channels keen to hear of new developments.
Atomik Research – the creative market research people – has a strong PR and marketing background which enables us to formulate specialist PR surveys that provide vital news links for strong editorial features.
Become a panel member
Are you over 50 and interested in contributing to bespoke research projects?
We are always on the lookout for new members to add to our diverse and growing panel. There are ample opportunities to contribute to cutting-edge research. Rather than sit back and watch the news, you can be part of it by contributing to tailored projects on issues relating to your age, gender and demographic.