Atomik Research

The Creative Market Research People

Pet Owners

Specialist Panels

Pet Owners deliver some of the most media-friendly study results. Daily newspapers, magazines, radio and television programmes regularly feature pet-related research news to add more light-hearted copy to their output as well as revealing some fascinating insights.  It is estimated that 13 million (45%) of households have pets in the UK, which makes Atomik Pet Owners one of the most insightful and intriguing research groups we have.

Why Pet Owners?

  • The UK’s pet population is growing at a constant rate, with an estimated 13 million households having animal companions.
  • Pet owners return some of the most media-friendly study results of all panels.
  • National media outlets are always on the lookout for pet-related news, and there is a growing amount of specialist publications that reach the required demographic with great insight pieces.

Media Reach:


The national media loves a good pet story. Many of the more accessible newspapers and magazines are always on the lookout for animal-related content as they know it appeals to a wide section of society and the content is generally more informal and readable.


Broadcast outlets like pet news to put a positive spin on news bulletins and to use as feature content. The latter is particularly appealing from a brand perspective, as it presents an opportunity to establish the firm as a thought leader on the subject.


Online channels are increasingly specialised and numerous publications will show an interest in pet features. What’s more, they will broadcast the news to intended audiences, improving ROI of the campaign.


There are numerous television programmes which are always on the look out for research and news relating to pets and pet owners. As television is primarily consumed in the home, pet research is frequently aired giving brands tremendous reach.

Atomik Research

Atomik Research – the creative market research people – has a strong PR and marketing background which enables us to formulate specialist PR surveys that provide vital news links for strong editorial features.

Become a panel member

Are you a pet owner who would be interested in contributing to bespoke research projects?

We are always on the lookout for new members to add to our diverse and growing panel. There are ample opportunities to contribute to cutting-edge research. Rather than sit back and watch the news, you can be part of it by contributing to tailored projects on issues relating to your age, gender and demographic.

Join one of the most engaged panels in the UK here.