A set of tools aimed at discovering consumer opinions around a specific subject. Research into consumer habits is increasingly important as markets fluctuate and become more diverse. We have a range of tools available to decipher momentum and identify future trends.
Customer Insight is the intersection between the interests of the consumer and features of the brand, but without research, the two don’t always match up. Our job at Atomik Research is to provide brands with consumer knowledge which allow them to marry their product offerings with a consumer base. With our diverse online panel we can post specific questions to specific demographics to discover more about the latest consumer trends, allowing your brand to adjust to the market.
We can also arrange qualitative studies for a more in-depth view of the market. This would consist of focus groups or one-to-one interviews where selected panel members can discuss their thoughts and feelings on specific products or services in detail. Of course, a combination of the two can also be arranged. Many brands like to use qualitative studies to build tailored questions that are posted to several thousands of people.