Focus Groups are a group discussion which involves in-depth interviews around a specific topic. This offers a more personalised approach and gives researchers the opportunity to delve deeper into the specifics of their research.
We can organise groups of any size to meet at a central location and discuss a variety of topics. Our panel is made up of several specified demographics which can deliver real insight on a range of issues. In a controlled environment, brands can delve deeper and establish a better understanding of customer wants and needs from an impartial panel. Unlike online market research, focus groups place greater emphasis on key research objectives by expanding on views expressed. Often this type of qualitative analyses raises new questions which can be posted to online panels with a bigger scope of opinion.
We have a reputation for recruiting excellent candidates for focus groups. Below is a testimonial from a recent research group.
Testimonial: “Everyone showed up, everyone has been on-brief and they’ve all been great. Genuinely, haven’t had this sort of success in recruitment for ages, and I’m singing your praises…”