Give as you Live commissioned a study looking at the spending habits of Brits on Valentine’s Day. The charity, which has raised more than £4 million by linking ecommerce to charitable causes, looked to dissect how much we spend on the most romantic day of the year, as well as finding out a little about what we spend our money on and which regions are the most romantic.
- The survey found that almost a third of people who are in a relationship spend absolutely nothing on Valentine’s Day gifts.
- Another quarter (25%) spend £20 or less and only 2% spend more than £100 on their partner, although 16 romantics admitted to spending more than £500.
- It seems Valentine’s Day is a last minute occasion for most people, with the majority of gifts being picked up a few days before and only 1.5% of respondents preparing for the day a month in advance.
- Of the people that did buy gifts, cards (19%), chocolates (16%) and flowers (14%) were the most popular items, although there was a variety of miscellaneous gifts which shows that people may be getting creative with their Valentine’s Day presents.
The Give as you Live survey secured fantastic coverage, hitting the headlines in national and regional press outlets.