Creative approach to understand the development of new products/services when launching into the market. NPD is an essential component of R&D, innovation and the exploration of new markets, acting as insurance for the commissioning company thanks to improved business intelligence.
Many firms will know that bringing a new product to market brings up far more questions than it answers. Research is therefore the key to making a perfect market entrant. Most companies we have worked with say that the more research the better when it comes to launching a new product or service. After all, its success doesn’t hinge its own credentials, but whether there is a market that will buy what is being sold.
“It doesn’t matter how beautiful your theory is, it doesn’t matter how smart you are. If it doesn’t agree with experiment, it’s wrong.”