More Th>n commissioned research into pet ownership to form their Future of Pet Ownership Report. The report asses the relationship between the nation and its pets, looking specifically at wellbeing, health and their role in society.
The campaign featured research and report creation and was also used as the basis of a radio day with our sister group, 4mediarelations. The radio day was fronted by Dr Sam Gaines, Head of Companion Animals at the RSPCA and More Th>n’s Andrew Moore.
The report was formed from research from a comprehensive study of over 1,000 pet owners and looked at pet ownership, our relationship with our pets and the money we spend on them.
The research revealed an overwhelming love for our pets and a firm belief that having a pet is good for you. 4 in 5 pet owners described their dog or cat as part of their family and almost one in four would go as far as describing them as ‘their fury baby’.
The research also found that 3 in 5 say their pet makes them feel happier and over half say they offer real companionship and make them feel more relaxed.
It was also revealed that dog owners spend more than cat owners overall, spending £240 a month compared to just £100. This was across all areas with dog owners spending £58 on food compared to just £36 for cats. Canine grooming also cost more are £29 compared to a minute £6 for their feline equivalent.
Younger people spent more parting with £74 a month on treats and £70 on grooming, compared with those aged 45 or over spending £15 and £10 respectively.