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Is Gender Stereotyping in Advertising as Big a Deal as We Think It Is?

You’ve probably read about the Google employee that was fired for internally circulating a memo with some choice words regarding a supposed male predisposition to working within certain enclaves of the tech industry. Yet, it’s nowhere near the first incident of gender stereotyping creating a firestorm of articles, tweets and opinion pieces this year.

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Can We Really Know Who Will Win the US Presidential Election?

Want to know who is in the lead to win the US presidential election? From the myriad polls out there…

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‘Peeple’ Power

Crowd-sourcing is a very heavily utilised marketing tool in the modern era of instant worldwide communication.

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Closer Than You’d Think…

Atomik Research recently commissioned a quick insight into who the British public think will win the upcoming Labour leadership race.

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