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Polls vs. Exit Polls: Why did so many get it so wrong?

As party leaders’ heads roll following one of the most shocking nights in British political history, many sleep-deprived voters are…

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Tracking 2014

With signs of life finally emerging from our once dormant economy, firms are looking ahead to the new year with…

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Channelling consumer opinion online

Harnessing the power of market research In an age where knowledge is power, online market research is quickly becoming an…

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