Atomik Research

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Polls vs. Exit Polls: Why did so many get it so wrong?

As party leaders’ heads roll following one of the most shocking nights in British political history, many sleep-deprived voters are…

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We need some qualitative time

Research is like a relationship. For the most part we can gauge opinion through day-to-day indicators, using the balance of…

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Expert Interviews

A more direct and personal approach using face-to-face interviews at a central location or telephone interviews at set dates and…

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