Atomik Research

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Research meets Radio

This Valentine’s Day Atomik Research has teamed-up with 4mediarelations to bring you the perfect couple; research and radio. We are…

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Radio still trumps YouTube for new music

Almost two-thirds of people say they turn to radio to listen to new music, rather than YouTube, Spotify or other…

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BBC rules the radio waves, but audiences are fickle

More than 40% of radio listeners tune in to one of the bigger BBC radio stations, but presenter loyalty is…

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