Insight & Intelligence

Research doesn’t have to be about generating headlines, it’s also a great tool to boost the effectiveness of a business. By finding out more about an audience, their behaviours and feelings, brands can gain insights that not only tell them more about how their audience is engaging with their services but also how to develop their business and anticipate and predict trends and consumer patterns.

We do this by entering the world of the consumer. We engage in conversations, not interviews. We chat, we blog, we hang out with people and immerse ourselves in their world. We treat our subjects as individuals, not respondents. Rather than testing, we acquire more insightful truths through genuine collaboration.

FOCUS GROUPS

Due to their structure and topic lead focus, focus groups offer a more personalised approach allowing clients to connect with their target audience on personal level.

We can organise groups of any size to meet at a central location and discuss a variety of topics. Our panel is made up of several specified demographics which can deliver real insight on a range of issues. We have a reputation for recruiting excellent candidates for focus groups to get you the best, most relevant insight for your campaign.

ONLINE COMMUNITIES

An online community is a virtual community where anyone can post content, such as bulletin boards, or one where only a restricted number of people can initiate posts, such as weblogs.

We can create and manage online communities, using our experience to ensure it is both a productive and experimental environment. Our communities offer convenience for respondents and control for the client.

TRACKER STUDIES

Our Tracker Studies are a long-term research project used to build deep consumer insight over time. This product can also be used to track brand perception and anticipate changes in consumer demand or behaviour.

By conducting research over a period of time, businesses can uncover a rich pool of data to inform the decision making process and build deep consumer insights. Not only can longitudinal studies track certain consumer behaviours, but companies can also ask questions about the brand and how it is perceived by consumers.

IN-DEPTH INTERVIEWS

A more direct and personal approach using face-to-face interviews at a central location or telephone interviews at set dates and times for a more immediate response. The personalised approach also allows respondents to elaborate on their answers, leading to more relevant and detailed results.

Telephone and face-to-face interviews can be a great resource for media relations, however they offer more insight than media hooks. By recording conversations, using visual prompts and getting to know respondents, companies can be assured of gaining a better understanding of the research results, which will help businesses sculpt products or services, or direct campaigns.

INTERNATIONAL MARKET RESEARCH

International market research is a great way of uncovering trends, consumer habits and quirks in overseas territories. As brands become more international in scope the role of market research to guide decision-making is becoming increasingly important.

Atomik Research have the ability to target 6,000,000 across 50 countries which means we have the ability to give a campaign the insights of multiple markets across the globe whether brands are looking to profile new customers, test new products and services or explore new markets, our international studies offer unrivaled access to countries and regions across the world.

DATA VISUALISATION

Data is a beneficial asset on its own but it can be used as the basis for more resources to supplement any marketing activity. By visualising data, brands can make it more accessible to audiences by sharing it on social media or their website, and can submit it to publishers alongside their editorial content to help give it something extra.

REPORTS

Turning data into a report gives brands and businesses the ability to position themselves as thought leaders in their industry. Fully designed in a company’s brand guidelines, reports are a really great asset to drive brand awareness, site traffic and build reputation. Our in-house design team can create fully illustrated reports that reflect the brand and the quality of the data.

FOCUS GROUPS

Due to their structure and topic lead focus, focus groups offer a more personalised approach allowing clients to connect with their target audience on personal level.

We can organise groups of any size to meet at a central location and discuss a variety of topics. Our panel is made up of several specified demographics which can deliver real insight on a range of issues. We have a reputation for recruiting excellent candidates for focus groups to get you the best, most relevant insight for your campaign.

ONLINE COMMUNITIES

An online community is a virtual community where anyone can post content, such as bulletin boards, or one where only a restricted number of people can initiate posts, such as weblogs.

We can create and manage online communities, using our experience to ensure it is both a productive and experimental environment. Our communities offer convenience for respondents and control for the client.

TRACKER STUDIES

Our Tracker Studies are a long-term research project used to build deep consumer insight over time. This product can also be used to track brand perception and anticipate changes in consumer demand or behaviour.

By conducting research over a period of time, businesses can uncover a rich pool of data to inform the decision making process and build deep consumer insights. Not only can longitudinal studies track certain consumer behaviours, but companies can also ask questions about the brand and how it is perceived by consumers.

IN-DEPTH INTERVIEWS

A more direct and personal approach using face-to-face interviews at a central location or telephone interviews at set dates and times for a more immediate response. The personalised approach also allows respondents to elaborate on their answers, leading to more relevant and detailed results.

Telephone and face-to-face interviews can be a great resource for media relations, however they offer more insight than media hooks. By recording conversations, using visual prompts and getting to know respondents, companies can be assured of gaining a better understanding of the research results, which will help businesses sculpt products or services, or direct campaigns.

INTERNATIONAL MARKETING RESEARCH

International market research is a great way of uncovering trends, consumer habits and quirks in overseas territories. As brands become more international in scope the role of market research to guide decision-making is becoming increasingly important.

Atomik Research have the ability to target 6,000,000 across 50 countries which means we have the ability to give a campaign the insights of multiple markets across the globe whether brands are looking to profile new customers, test new products and services or explore new markets, our international studies offer unrivaled access to countries and regions across the world.

DATA VISUALISATION

Data is a beneficial asset on its own but it can be used as the basis for more resources to supplement any marketing activity. By visualising data, brands can make it more accessible to audiences by sharing it on social media or their website, and can submit it to publishers alongside their editorial content to help give it something extra.

REPORTS

Turning data into a report gives brands and businesses the ability to position themselves as thought leaders in their industry. Fully designed in a company’s brand guidelines, reports are a really great asset to drive brand awareness, site traffic and build reputation. Our in-house design team can create fully illustrated reports that reflect the brand and the quality of the data.