Atomik Research

The Creative Market Research People

Our Work


Consumer habits, business trends and demographical quirks are what’s driving today’s headlines. Segmented research provides unrivalled insights which allow businesses to stay on top of changing trends and recognise prospective areas of growth. It also positions brands as thought-leaders in their industry and generates immense levels of exposure; which are increasingly considered to be the staples of successful public relations campaigns.

At Atomik Research, we marry quality research ideas with our creative media expertise to help businesses stay ahead of the curve, as well as positioning them at the fore of the most dynamic media outlets. Whether you are looking to understand customers, measure performance, review products or track trends, we can deliver the data in accessible packages, removing the hassle and generating the best news hooks.

  • Atomik Research has more than 50,000 panel members in the UK as well as a number of specialist and European panels.
  • We don’t believe in holistic research; our panels are categorised to ensure you receive bespoke results.
  • We only use accredited Market Research Society (MRS) researchers and work in accordance with the MRS Code of Conduct.
  • Our strong PR and marketing background enables us to formulate specialist PR surveys that provide vital news links for strong editorial features.
  • We love to hit the headlines and spark a healthy debate so we always ensure that our research results are media savvy.


Case Studies

Tourism Fiji



Tourism Fiji came to Atomik Research with the aim of raising awareness about the sandy island shores of Fiji. To help discover how in need of a holiday Britons are, Atomik Research and Tourism Fiji created The Happiness Report. The report was segmented not only by age, gender and region, but also hair colour to uncover some intriguing results.

Key findings:

  • A mere 14% of Brits consider themselves very happy in life.
  • Over a third (34%) think life would be miserable if they couldn’t go on holiday, with one out of eight Britons aged 18 – 24 voting sport as the activity they enjoy most whilst away.
  • The findings revealed that blondes are the happiest hair colour in Britain with more than a fifth (21%) saying they are very happy in life compared to 7% of redheads.
  • Further segmentation also revealed that those in the North West, above all other regions, consider money as the foundation to their happiness whereas Scots associate good health as the key to happiness.

PR Coverage:

As a result of the engaging survey statistics, the research gained coverage across a number of national press outlets and websites alongside regional radio platforms.

Atomik Research

Case Study

Coverage in the media