Quantitative Research
Insights should be at the heart of any marketing or public relations activity. Those insights, whether through polls, surveys or other quantitative data approaches, provide actionable intelligence and support for any marketing communications effort. It also adds breadth and depth to campaigns and helps generate headlines in the media and shareworthy content.
Our insights team members also have backgrounds in news, marketing and public relations. We know what works and how to leverage insights to get the attention your brand deserves.
PR Surveys
Breaking through the clutter starts with insights. Our team of media, public relations and accredited market research professionals supply quality data for enhancing brand narratives targeting national and local media outlets that result in influential editorial coverage.
Beyond TV, radio, newspaper, online and social media coverage, insights represent a powerful tool in today’s digital-centric world. PR surveys provide insights that enhance brand storytelling with data-driven narratives and attention-grabbing content curated for paid, earned, shared and owned channels. That content can take shape in various forms, but all is designed to cut through the cluttered media landscape with infographics, animations, videos and other solutions that achieve your goals.
Your dedicated project team guides you through the entire process with consistent updates and guidance to keep you informed and involved every step of the way.
Consumer Insights
Knowing consumers is how they become your customers. Quantitative consumer insights provide your brand with perspectives directly from users of it, and even users of competitive brands, to level up communications and other strategies. New product development, new service offerings, understanding generational variances and shifts, examining the impact of social issues and examining trends are just a few examples of ways this type of insight can be leveraged.
Our team works with you to zero in on research goals and then take it from there to develop focused surveys that get the answers your brand needs to develop razor-sharp strategies. Our double opt-in approach ensures survey respondents mirror the target audience you seek, which ensures solid data for directional insights.
Business-To-Business Insights
It’s our business to help your business do more business. Businesses are consumers too, meaning they have needs, desires, personalities. That’s why business-to-business insights share a lot in common in terms of approach as quantitative consumer insights. The nuance is in the high-value targets that your brand wants to hear from. Business owners, board members, C-suite executives, employees and all levels therein can provide rich insights to understand a brand’s opportunities, and challenges, with other businesses. And, we have the access and expertise to reach those targets.
Leveraging best-in-class survey methodology and design led by accredited Market Research Society (MRS) researchers provide directional insights that help grow your business. We also use a double opt-in approach to ensure only high-value business audience respondents, aligning with your research goals, are included in surveys.
Tracker Studies
Future knowledge begins now. Tracker studies are long-term (longitudinal) research projects used to build deep consumer insights over time. These studies can also be used to track brand perception and anticipate changes in consumer demand or behaviour.
These studies help a brand understand its overall health and make incremental adjustments to pivot strategies to adjust to those changes over time. Ultimately, this helps to optimise business growth, revenue and positioning along the way, instead of one-off, sweeping changes that can be more of a risk.
International Research
Think big: think global. With the ability to target over six million people across 50 countries, we can secure valuable insights from multiple markets around the globe. Whether a brand wants to generate headlines for international offices or just give communications efforts increased depth, international public relations research is the perfect tool to help your brand grow.
