Sara SmithInsights Analyst

    Insights Analyst — U.S.

    Sara holds a degree in Marketing Analytics from the University of North Carolina in Charlotte and is now nearly a decade into her career. Prior to joining Atomik, she worked for NBC News, providing insights and analytics support for major news events such as the Presidential Elections of 2016 and 2020; hurricane and wildfire seasons; The Olympics (2016, 2018, 2020); the awards season (Grammys, The Oscars, The Emmys); and much more. Sara has also worked with NBC’s The Fandango Network. At Atomik, she supports all aspects of analytics projects and also supports primary research efforts. Sara enjoys hiking, camping, learning new things and spending quality time with her husband and dog. She considers herself an optimist and loves to see the positive side of life.

    Ollie StoryAbraham Shafee