VOX POPS
Literally meaning ‘Voice of the People’, Vox Pops are short, punchy videos that capture real time opinions, thoughts and feelings from the public. By securing in-situ feedback on products, displays or advertising they can help to shape future creative, research or provide insight for internal meetings. Whether you’re interviewing the general public or a target demographic, Vox Pops provide honest, reliable, engaging insights in a quick, cost-effective manner.
Vox Pop; from the latin ‘vox populi’ meaning “Voice of The People”
Who uses Vox Pops?
Marketing Managers
PR Managers
Insight Managers
Communications Managers
Why use Vox Pops?
Generate new angles for research
Inspiration for new creative
Consumer research for internal usage
Online visual content
Campaign Testing
Vox Pops are great for testing the public’s first hand reactions to your newest campaign or advertising. You can get feedback on how it’s performing, what consumers like and what they don’t straight from the horse’s mouth.
Product Testing
As with campaign testing, Vox Pops are great for public’s first hand reactions to a brand new product on the market. This isn’t only useful for shaping product development but also invaluable in inspiring sales teams and generating positive marketing content for online platforms.
Flipboard Films
Vox Pops don’t have to just be the spoken word, you can also capture the public’s feelings and opinions with flipboard Vox Pops. By asking participants to write down their answer to a question or their first thought on a card, we can create a visually engagement piece of content to communicate the message you want.
Shopper Films
Want to understand how customers feel, their motivations or even how they shop? Vox Pops can capture this information ‘in-situ’ either with unsuspecting shoppers or pre-recruited respondents to bring the feedback to life.
