RSA More Th>n commissioned research with Atomik Research for their Future of Pet Ownership report. The report assesses the relationship between the nation and its pets, looking specifically at wellbeing, health and their role in society.
The research was a comprehensive study of over 1,000 pet owners and looked at pet ownership, our relationship with our pets and the money we spend on them.
The key findings of the report including:
- 4 in 5 pet owners described their dog or cat as part of their family and almost one in four would go as far as describing them as ‘their fury baby’.
- 3 in 5 say their pet makes them feel happier and over half say they offer real companionship and make them feel more relaxed.
- Dog owners spend more than cat owners overall, spending £240 a month compared to just £100.
- Younger people spend more parting with £74 a month on treats and £70 on grooming, compared with those aged 45 or over spending £15 and £10 respectively.
The research was part of a larger project commissioned by More Th>n with out parent company, 4media group. The results of the survey were used to generate a report and were also used as the basis of a broadcast day. The broadcast day was fronted by Dr Sam Gaines, Head of Companion Animals at the RSPCA and More Th>n’s Andrew Moore.
You can view the full report by clicking the link below: