Atomik Research were commissioned to conduct PR research by insurance brand, LoveIt CoverIt to look at how much the British public use their mobile phone. Specifically the research looked at how that mobile usage is effecting the nation’s relationships and their daily lives. To find out Atomik Research surveyed 2,000 UK adults to ask them about their mobile phone habits.

Key findings from the PR survey included:

  • 73% of people aged 25-30 confess they can’t do without their mobile in the bathroom, with men being the worst culprits
  • 48% of British people spend more time on their phones than they do playing sports or exercising in a typical week
  • 42% say they spend more times on their phones than they do having sex
  • A fifth of relationships are marred by bickering over smart phone use
  • A quarter of men have delayed sex in order to use their phones
  • 23% of respondents are on their phones more than reading books
  • 16% of those in relationships say that their phone usage exceeds the amount of time they spend talking to their partner
  • 23% of those surveyed admitted to delaying or refusing sex because they were using their phones
    • The biggest cause of this was checking work emails or replying to messages
    • Men were more likely to have done this than women- a quarter (25%) of men and a fifth (20%) of women

The PR survey was part of a broadcast PR campaign created in conjunction with our parent company, 4media group, which consisted of research and news generation elements.

The campaign achieved 32 items of coverage across print and online media including The MailOnline, The Sun Online, The Sun Online – Fabulous, The Scottish Sun, The Irish Sun, The Sun in print, The Sun Fabulous Daily, The Mail On Sunday, The Scottish Mail on Sunday, The Scottish Sun in Print, and more!

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