Atomik Research were commissioned to conduct PR research by MoneyExpert to examine the cost of heating the nation’s homes. Specifically it looked at the struggle people have doing so and what they do to save money. To find out Atomik Research surveyed 2,002 UK adults to ask them about their mobile phone habits.

Key findings from the PR survey included:

  • 28% admit that they are forced to live in the cold because they cannot afford to heat their homes
  • Regionally this percentage is highest in London, where 34% cannot afford to adequately heat their homes. This is followed by people in the South West (33%) and North East (33%).
  • People have also listed their most common methods for reducing utility costs. Turning down the thermostat comes in as the top habit, as well as washing clothes at a low temperature. People also unplug devices and appliances on standby, and go as far as investing in double glazing, roof insulation and draught-proofing their homes to protect themselves from the cold
  • 44% of people surveyed say council tax is their biggest expense of the month
  • To top the utility bills each month, electricity leads with a massive 56%
  • People living in the South East and East Midlands have the lowest awareness of the new price cap on energy tariffs
  • 47% of respondents in the South East and 47% in the East Midlands said that they hadn’t heard about it
  • Finding a more competitive tariff is by far the biggest motivator for switching, according to respondents, with 82% of responses
  • On average, people feel they had saved £301 through switching providers

The PR survey was part of a broadcast PR campaign created in conjunction with our parent company, 4media group, which consisted of research, broadcast PR and news generation elements.

The campaign achieved 74 items of coverage across broadcast, print and online media including 36 regional BBC radio stations, BBC 5 Live, LBC, Sky News Radio, Talk Radio, the Express.co.uk, MSN, The Daily Star Online , The Daily Star, The Express and Star, The Manchester Evening News, and more!

PR Research: LoveIt CoverIt - Mobile Phone Use survey