Atomik Research were commissioned to conduct PR research by by BBQ brand, Napolean Grills, to look the nation’s BBQ habits. Specifically The research looked at how much food we cook, what we cook and what we do with the leftovers. Atomik Research surveyed 2,000 UK adults to find out about how they BBQ.
Key findings from the PR research included:
- Between April and September, the average Brit has 30 barbecues.
- Favourite foods on the barbecue are still very much traditional. Burgers and sausages top the list, followed by meat skewers and steak.
- vegetarianism and veganism is more popular than ever before – a veggie/ vegan option now present at over half of British barbecues.
- 1 in 3 of those surveyed say they are more willing to try new recipes and flavours on their barbecues
- 3 in 10 also specifically want to try vegan and veggie options.
- 60% of respondents admit to burning their food on the grill
- 7 in 10 will go on to eat that burnt food! But with a good quality grill and a few expert tips there’s no reason why anyone should have to suffer a burnt banger again.
- 75% of people give their leftovers to a pet after a barbecue!
- Less than 3 in 10 give what’s left to their guests to take home
- 1 in 5 even throw the food away.
The PR research survey was part of a larger integrated PR campaign created in conjunction with our parent company, 4media group, which consisted of research and broadcast PR elements.