Atomik Research were commissioned by Occushield to conduct PR research aimed at eye health of the Great British public. The research looked specifically at how much time we are spending in front of screens and the impact it is having on our eyes. To find out Atomik Research surveyed 2,000 UK adults.
Key findings from the PR research include:
- We spend 6 hours 10 minutes looking at screens each day – 9 hours 10 minutes when TV is included
- We spend more time looking at screens each day than:
- socialising (1 hour 20 minutes)
- eating (1 hour 30 minutes)
- reading (1 hour 20 minutes)
- London and the North East are the worst culprits, spending 9 hours 50 minutes in front of a screen
- Wales spend the least at 8 hours 30 minutes
- Just 10% of UK adults apply a protective film to their screen to limit the amount of blue light emitted
- 39% of adults have not had their eyes tested in the last year, 70% have not in the last 6 months
- Reasons for not visiting an optician include:
- they think their eyesight is fine (21%)
- they haven’t had any issues with their eyesight (17%)
- having to fork out for glasses afterwards (15%)
The research was part of a wider campaign created in conjunction with our parent company, 4media group, which consisted of research and broadcast elements. The broadcast day was fronted by Dr Neil Ebenezer from the charity Fight for Sight and optometrist Dhruvin Patel who provided more insight on the research.
The campaign achieved a range of broadcast coverage, including 4 BBC radio interviews on BBC Merseyside, BBC Norfolk, BBC Nottingham and BBC Tees, as well as interviews with LiveSPORT Radio, RNIB Connect Radio, and more.