Atomik Research were commissioned to conduct PR research by Scenic and Emerald Waterways to look into European travel habits post Brexit. Specifically the research of 2,001 UK adults aged 50+ looked at how many people would visit EU countries post Brexit and if not what it is that they are worried about.
- 48% of Brits have visited an EU country in the past year
- 26% of would no longer consider booking a trip to an EU country because of fears around Brexit
- 31% when looking at bookings at the end of March or early April 2019
- 51% are concerned about the strength of the pound if they were to go on holiday in Europe post Brexit
- 48% are concerned about the rising flight prices to Europe post Brexit
- 46% are concerned about having access to medical care when away if they were to travel during this time
- 18% said they wouldn’t consider travelling alone to Europe post Brexit because they are unsure of visa requirements
- 46% of adults are concerned about having access to medical care when away if they were to go on holiday in Europe post Brexit.
- 73% of adults would feel more confident travelling to Europe on an all-inclusive or fully inclusive holiday, because of the comfort of knowing everything is paid for
The research was part of a wider integrated campaign created in conjunction with our parent company, 4media group, which consisted of research, broadcast PR and news generation elements. The broadcast day was fronted by TV presenter Amanda Lamb and MD of Scenic and Emerald Waterways Colin Downing.
The campaign achieved widespread coverage across online, print and broadcast platforms. Coverage highlights included Sky News Radio, BBC Radio Leeds, BBC Radio Cambridge, BBC Radio Nottingham and more.